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With a ribbon-cutting ceremony and a "Sandler Oktoberfest" Sandler Nonwoven Corporation was formally inaugurated on October 5th.

Sandler Nonwoven Corporation formally inaugurated

Ribbon-cutting and beer-mug lifting in Georgia


Left to right: Philipp Ebbinghaus, Finance Director Sandler AG; Deputy Commissioner Tom Croteau, Georgia Department of Economic Development; Ben Hulbert, Houston County Development Authority; Dr. Ulrich Hornfeck, Board Member & CCO Sandler AG; Chairman Mark Byrd, Houston County Development Authority; Marian Fraley, Houston County Development Authority; Governor Nathan Deal, State of Georgia; First Lady Sandra Deal, State of Georgia; Bärbl Sandler, Chief Human Resources Officer Sandler AG; Dr. Christian Heinrich Sandler, President & CEO Sandler AG; Tobias Baumgaertel, President Sandler Nonwoven Corporation; Silke Baumgaertel; Vice Chairman Joe Brownlee, Houston County Development Authority; Angie Gheesling, Executive Director Houston County Development Authority; Dr. Joseph Richardson, Houston County Development Authority

On October 5th, Sandler Nonwoven Corporation in Perry, Georgia, USA – first overseas subsidiary of German nonwovens manufacturer Sandler AG – was formally inaugurated with a ribbon cutting ceremony and a proper Bavarian evening termed the Sandler Oktoberfest.

In the afternoon, about 80 guests attended the ribbon cutting ceremony at the Perry plant, among them representatives of the community, Houston County and the state of Georgia. State Governor Nathan Deal addressed the audience: “Thank you is all we can say. This is another great German company. Germany is one of the three leading investors in the state of Georgia. […] And you are an important part of continuing that tradition.” He also emphasised the team effort involved in setting up a new plant: “All of you are an important part of what allowed this to come to its fruition.” On his part, Dr. Christian Heinrich Sandler, President & CEO of Sandler AG, thanked the Sandler teams in Perry and Schwarzenbach/Saale, as well as the regional partners in Georgia, who actively supported the establishment of the new facility. “When the decision to build a plant here in the U.S. was finalised, I told my management team: We are facing a marathon”, Dr. Sandler recollected. “At that point we did not know where in the US our finishing line would be. […] In Perry, we found people eager to welcome us as part of their community and new team members eager to take part in building up Sandler Nonwoven Corporation. [...] And yet, the plant here in Perry is but one stage of our marathon.”
Together with Governor Deal, Dr. Sandler cut the ceremonial ribbon, officially inaugurating the facility. This ceremony also provided a new starting signal: for the future development of Sandler Nonwoven Corporation with the resulting benefits to the community. During their visit, Governor Deal and his wife Sandra also got a first-hand look at nonwovens production during a tour of the plant.

A few hours later, Dirndl, Lederhosen, Oktoberfest-games and German cuisine set the proper Bavarian atmosphere at the evening event appropriately called the “Sandler Oktoberfest.” At Southern Bridle Farms in Fort Valley, Georgia, approximately 300 guests celebrated this truly historic day for Sandler. Among the attendees were customers and business partners, representatives from the political sphere and local organisations, members of the regional and trade press, Sandler Nonwoven Corporation’s members of staff and Sandler AG’s management team.

Tobias Baumgaertel, President of Sandler Nonwoven Corporation, thanked his team, Sandler AG and the local partners for their dedication and support, without which setting up the new manufacturing plant would not have been possible. He also expressed his gratitude towards his family, who took this major step into a new life in the U.S. together with him. Tobias Baumgaertel emphasised the warm welcome Sandler had received in Perry and summarised that the nonwovens manufacturer could not have found a better location for its first overseas plant.

Dr. Christian Heinrich Sandler took a moment to reflect on the beginnings of the company, which had been founded by his great-grandfather in 1879, and milestones on the road that led the German nonwovens manufacturer to Perry. Dr. Sandler expressed his sincere thanks to Tobias Baumgaertel and his team, the staff of Sandler AG, and his own family, who hold various positions within the company and continue to shape the family-owned business. Representatives from the political sphere and regional organisations in Georgia had extended a friendly welcome to the Sandler team and lent strong support. Last but not least, Dr. Sandler thanked the customers, whose continued trust in Sandler made this step possible.

The significance of Sandler’s investment to the region was emphasised by the ensuing speakers. Houston County Commission Chairman Tommy Stalnaker, Angie Gheesling, Executive Director of the Houston County Development Authority, as well as Jimmy Faircloth, Mayor of the city of Perry, thanked the company for deciding to invest in Perry and for the contribution to the region’s development. On this occasion, Jimmy Faircloth presented the German guests with special gifts: Matching the evening’s motto, they received personalised beer mugs and the symbolic key to the city. This gesture made it clear: The family-run company Sandler was welcomed to the “great family of Perry”.

Subsequently, Dr. Ulrich Hornfeck, Board Member & CCO of Sandler AG, led the attendees in prayer and said a blessing.

Bavarian food specialties and music then tuned the guests in on the Oktoberfest atmosphere. A beer garden outdoors invited the people to linger and was very popular. In a comfortable atmosphere, attendees also got the chance to try their hand at typical Oktoberfest-games, such as beer-mug lifting or hammering nails into a log, in the course of the evening. The location – a spacious barn with a rustic air about it – was ideally chosen to fit the theme of the night.

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Once again among „Bavaria’s Best 50“

Sandler once again among „Bavaria’s Best 50“

Sandler AG from Schwarzenbach/Saale, Germany was once again voted one of “Bavaria’s Best 50”. The Bavarian Ministry of Economic Affairs awards this distinction to the fastest-growing, privately owned medium-sized companies. Ilse Aigner - Bavarian State Minister of Economic Affairs and Media, Energy and Technology and Deputy Minister-President of Bavaria - presented this award to President & CEO Dr. Christian Heinrich Sandler and his wife Bärbl Sandler, Head of Chief Human Resources Officer.

The Ministry of Economic Affairs’ award for medium-sized companies “Bavaria’s Best 50” is conferred on companies, who managed to increase their revenues and number of employees above average within the past five years, and additionally report good earnings at the date set. This award also focuses on the company’s economic and social importance.

“It was a great honour for me and my wife to accept this prize. My thanks to all my staff for their hard work, diligence, commitment and loyalty to the company”, said Dr. Christian Heinrich Sandler. Within the past five years the number of employees increased by 35% and revenues rose as well. Today, Sandler ranks among the 20 largest nonwoven producers worldwide and is one of Europe’s market leaders in this sector. Together with clients and partners, Sandler develops nonwovens for various applications in the markets construction, engineering, filtration, home textiles, hygiene, transportation and wipes.

The award expresses an appreciation for innovativeness, entrepreneurial creativity and future-proof business models of Bavarian medium-sized companies. Aigner: “Our growth, prosperity and high level of employment are due to numerous excellent companies in the state. The award “Bavaria’s Best 50” honours their achievements. Among them are numerous hidden champions, so-called “secret world market leaders” in their respective branches. Such a company is Sandler AG, which belongs to the international market leaders in nonwovens production. This award is intended to present these role models to the public and to be further motivation to continue pursuing the company´s objectives together with the employees.”

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... at Techtextil: Parliamentary State Secretary Dirk Wiese and Detlef Braun, Managing Director of Messe Frankfurt visited the Sandler booth.

Prominent visitors at the Sandler booth

Dirk Wiese, Parliamentary State Secretary at the Ministry for Economic Affairs and Energy, and Detlef Braun, Managing Director of Messe Frankfurt visited the Sandler booth on the first day of this year's Techtextil.

Dr. Ulrich Hornfeck, Board Member & Chief Commercial Officer, presented latest nonwoven innovations for construction and acoustically efficient room design.

At this year's Techtextil in Frankfurt/Main, nonwovens literally set the tone at the Sandler booth.

Nonwovens set the (acoustics-) tone:
Sandler successful at Techtextil 2017

A quiet working environment even with an open room layout? Yes, made possible by acoustically efficient Sandler nonwovens. At this year’s Techtextil exhibition Frankfurt/Main, these materials took centre stage. On occasion of its 15th participation in this most important trade fair for technical textiles the family-run company welcomed an international audience to the home of innovative nonwoven solutions. Sandler‘s 90-sqm „home garden“ showcased latest developments for room acoustics, transportation and filtration:

Acoustic partitions made of self-supporting nonwovens provided spatial as well as acoustic separation for a conference corner at the booth, and—among the products on display—they were also the main magnet for visitors. Available in different thicknesses, densities and degrees of solidification these textile sound absorbers help render every room quiet and comfortable. Even amongst the everyday hustle and bustle of open plan offices or, in this case, exhibition halls they reliably dampen sound, creating optimal conversational acoustics. Various opportunities of surface finishing also make these all-rounders visual highlights: Printed with various motifs, laminated with coloured fabrics, flocked to create a roughcast look, or enhanced with a coating made of natural materials such as hay or cornflowers. The possibilities are manifold and drew the visitors’ attention.
Only a few steps took the guests from room acoustics to building acoustics: A playhouse demonstrated the wide range of applications for Sandler nonwovens in our homes—from impact sound insulation to insulation between the rafters, from insulation for hot water tanks to pipe insulation in solar systems, and from sofa upholstery to filters in air-conditioning systems. A regular child’s play for the textiles to show the wealth of possibilities.
In addition, the recyclability of the materials showcased and therefore their contribution to sustainable product solutions again was another point of interest for the professional audience.

With regard to synthetic filter media, materials for enhancing indoor air quality in heating, ventilation, and air-conditioning were in high demand. The latest Sandler product line enAIRsave® combines excellent filtration performance with good energy efficiency, attaining a favourable rating according to the requirements of new testing standards.

Sandler nonwovens for the transportation industry create a pleasant atmosphere en route—textile absorbers, that insulate engine and driving noise as well as heat. The new product lines sawasorb® advanced und sawasorb® premium were the main topics. Offering excellent sound absorption at low product thickness, sawasorb® advanced is an ideal alternative for narrow installation spaces. sawasorb® premium encompasses the high-performance range of absorbers in Sandler’s product spectrum. Product variants for interior as well as exterior applications are available. Sandler absorber nonwovens are a lightweight alternative, supporting the still highly topical subject of lightweight designs in vehicles.

Bringing together a versatile audience, Techtextil is a unique trade fair. Representatives from all tiers of the supply chain and from different industry sectors were on site—from crafts businesses to industrial companies; from product designers to mechanical engineers. As such, the trade fair yet again provided Sandler AG with an ideal presentation platform. Product novelties, processing technology, mechanical engineering, raw materials—various topics presented themselves. To visitors in search of innovative materials the variety of products and the range of applications and possibilities for customization were a source of inspiration. Customers and new contacts approached the booth with specific problems, finding nonwoven solutions through lively talks with the Sandler team. All in all, Sandler AG is once again looking back on a very successful trade fair participation, during which latest nonwoven innovations quite literally set the tone at the Sandler booth.

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